CUPRA

Packaging Design for the Exclusive Cupra and Vichy Catalan Beverage

The packaging design for this innovative beverage captures the unique essence of two leading brands: the bold sophistication and dynamic spirit of Cupra, combined with the timeless excellence and legacy of quality of Vichy Catalan. This project celebrates the union of tradition and innovation, resulting in a non-alcoholic drink that redefines freshness, tailored to a contemporary, active, and discerning audience that values both style and quality in every experience.

The aesthetic proposal stands out for its avant-garde and refined approach, employing a carefully curated color palette that merges metallic tones —such as copper and matte black, emblematic of Cupra’s universe. This contrast creates an attractive design that emotionally connects with an audience seeking exclusivity and modernity.